What I Have Learnt And My Own target Audience Profile For My Magazine

Demographics and Psychographics will feature heavily in my own music magazine now that I have discovered more about it. I haves learnt that my target audience can be  and will be very specific if I use demographics and psychographics in my magazine. I will use this new information to help me create my own magazine audience profile.

My target audience profile:

My target audience will be a mass audience of aspirers who are serious and seek status, explorers who are full of energy and seek discovery and also reformers who are socially aware and seek enlightenment. The age range for my target audience will be mostly female, between the ages of 14- 26 years old. My magazine will include the uses and gratification theory, which is split into four different sections, these include: Identity, education, entertainment and social. The two main uses of my pop magazine are to entertain my audience and help them find their identity. Your typical pop audience will have all four uses, which mine will, but not in such close detail as my chosen two uses. My audience, as it is slightly older than your usual pop magazine, will be more adult than your normal pop based magazine. This means that the articles and topics discussed inside will be of a more mature tone and style. Rather than being aimed towards 10-15 year olds, my magazine is aimed at the slightly older age range so that pop can maybe not always be seen as a 'young magazine' as it stereotypically is. Identity applies to my magazine because because people aspire to be their idols, also it is very easy to tell the difference between a pop magazine and any other music genre or magazine. My audience will want to read about artists, how they became famous and their backgrounds. People who read pop magazines are interested in peoples lives as well as their music. This gives the magazine more of an identity as other magazines do not do this sort of thing. People will aspire to be artists and realise that they don't have to be well off to be famous. Entertain is one of my main two also because the whole reason people buy magazines is because they enjoy reading about their favourite bands and artists as they find this enjoyable and entertaining. My audience will be typically white british females, with a social grade C1-E. They will be young bubbly people, who are very interested in pop music, own an iPod or some form of music playing device and listen to music frequently.