This particular magazine is represented as if it has a younger target audience, which it does. The pink and purple colour palette shows connotations of love, barbie, hearts, flowers etc. However the yellow within the colour palette shows connotations of happiness and sunshine. All connotations represent the audience as young and immature. This cover fits Stanley Halls's 1904 theory "youth must have excitement." With words on the page such as; SCREAM, SHOCKER, soap alert and GLAM, you can see why this it fits this theory. The thrill of excitement in the titles draws in the youth's attention.
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