Magazine Double Page Spread Analysis: We Love Pop

The pastel colours of this magazine suggest that the magazine is aimed at a younger target audience. The boy band featured are liked by many young girls this suggests that the magazine is aimed at a younger audience. The milkshakes they are holding show connotations of summer, fun and youth. The fact they are in a magazine that is targeted at younger girls this represents them as a young band also. This magazine almost fits Laura Mulvey's 1975 theory of "The male gaze" within this theory she states women as being "sexual objects of desire for the audience to admire." This magazine is doing the opposite of this theory. Making the boys the objects of desire. This is done by choosing things that young girls would like, for example; Pastel colours, milkshakes and young boys. It has been proven that Laura Mulvey's theory is now changing and magazines are including more males as the sexual object of desire to attract more of the female target audiences.