Typography

Front cover:

Masthead:

• Bold
• Larger than all other fonts on page
• Usually sans-serif font
• sometimes underlined

Coverlines:

• Smaller than masthead
• A mix of serif and sans-serif fonts
• Italics for important information
• Can be in bright colours to draw readers attention
• Normally only 1-2 sentences long.

Puffs/Pugs:

• Bright and colourful
• Usually circular in shape
• Can be edited to draw readers attention
• Usually a competition advert

Small print:

• Typically sans-serif font
• located in corners of pages or near barcode
• sometimes in italics
• Usually in black or white font

Contents:

Heading:

• Typically sand-serif font
• Bold font
• very simple
• located at the top of the page
• normally in a colour matching the colour palette or black/white
• usually in upper case

Subheadings:

• Typically in italics
• sentence case
• usually in a different colour to highlight them and catch the readers eye
• smaller than the heading
• located in different places around the page

Small print:

• Located in corners of pages
• Typically sand serif font
• usually in small italics
• usually in sentence case

Double page spread:

Heading:

• Usually in sans-serif font
• sometimes in colour to draw attention
• largest text on page
• Can be designed to look like something from the article or a quirky shape/layout

Subheading:

• Slightly smaller than heading
• usually in italics
• coloured draw attention
• typically in sentence case

Byline:

• Typically in bold
• Italic font
• Coloured to draw attention
• Located near subheading or within subheading
• Typically upper case

Pull quotes:

• Bold
• Italic writing
• Usually underlined
• Slightly larger font than article
• In quotation marks
• Usually a different colour used for the font

Article copy:

• Smaller font than heading and sub heading
• Usually in black or white font
• Sentence case
• Sans-serif font
• In column rows down page

Small print:

• Sans-serif font
• Typically white or black font
• Located in corners of pages
• Sentence case