Initial idea development

My initial idea was to create a regional Cornish magazine with pictures and articles on thing to do and see in Cornwall. After doing some research I decided to do something I feel passionate about and am interested in myself. I also think there is a gap in the market for a regional running magazine. I decided to be more specific with my magazine as I think it could be something that a lot of people are interested in. My primary target audience is people aged 17-34 with sporting interest. Therefore I have tailored my initial ideas to fit the needs of my target audience. My survey asked questions from what kind of articles people would like to read to how many pictures they would like on a page.

Because I have such a wide age range from my primary target audience, I have developed my initial ideas to cater for this age group. My magazine will be mature and sophisticated yet include interesting feature tailored to the younger readers. I have chosen to have fewer, yet bolder colour for my colour palette as I feel this grabs the readers attention more instead of having a very simple and boring colour palette which would not attract my younger target audience.

I have chosen to use simple san-serif font for my main text and on my double page spread headline and my front cover masthead I will use an interesting serif font to draw the readers attention. I found when doing my research that this is a common code and convention of magazines and I feel that my target audience will be looking for this in a magazine.