The impact of technical advances on regional magazines.

Over the past 10 years technology has become more and more advanced. With things like online versions and subscriptions, magazines have had to up their game and create these online experiences like the big magazines, to widen their popularity to cater for all audiences. However, these movements are proving fatal for some small and regional magazines. Those unable to afford, or create online versions of their magazines face a loss in the market. With more and more people checking the news and reading articles online, big and small magazine companies are seeing a fall in shop sales.


With the younger generation (ages 14-18) being raised around technology and everything on tablets and phones, they are less likely to go in to a shop and buy a magazines just as the older generation would. This connotes that the future of material magazines is dwindling. Before we know it, buying material magazines will be a thing of the past. Of course this will have an impact on magazines sales.


Advances in computer technology also mean that producing magazines is a much quicker process than it has been in the past. Magazines can be sent via email, and printed wirelessly by machines within minutes. This also means that mass amounts of magazines can be done quickly and effectively. However this does cost money. Which needs to be taken into consideration.


In terms of exhibition, my magazine will be advertised online, in newspapers, on leaflets and on posters in stores. The idea is to place leaflets in areas which the magazines appeals to people. For example sports centres, athletics tracks, gyms etc. Although my magazine is a regional magazine, online exhibition will give it a wider spread audience, with people all over the country looking and becoming interested in running in our region. 


Consumption of magazines: In addition to the 25% drop in print-newspaper consumption, magazine readership has fallen by 19% in the same four-year period. Although traditional television use has also fallen, it has declined by a much smaller amount—only 6% since 2010. ZenithOptimedia says that it expects consumption of print newspapers will continue to drop by almost 5% per year over the next several years, and magazines almost as much.