Here is my final billboard, I added my magazine examples so that my target audience will know what is to come. I put my logo in the top corner of billboard so that my readers will recognise my brand. My tag line is "Chase the Cornish coast and discover Cornwall with Running Kernow" The use of the lexis 'chase' relates to the fact that is it a running magazine this also relates to Higson's theory of regional identity and gives my readers a sense of regional pride. I put my logo at the bottom right of the page so that people are aware of my brand being available online too. All writing fits with the colour of my colour palette, keeping continuity throughout all of my products.
Through her billboard Lily demonstrates proficiency in the creative use of most of the following technical skills:
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• awareness of the need for variety in fonts and text size
• accurate use of language and register
• he appropriate use of ICT for the task set
• appropriate integration of illustration and text
• raming a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting
• manipulating photographs as appropriate, including cropping and resizing.